Privacy policy
Privacy Policy
Last updated: 17 September 2026
This Privacy Policy explains how 4D Cricket collects, uses, stores and shares personal information when you visit https://4dcricket.co.uk, purchase from us, enquire about our services or otherwise communicate with us.
1. Who we are
4D Cricket is an independent cricket equipment and services business operated by Lewis Ford as a sole trader.
Email:
lewis@4dcricket.co.uk
Phone / WhatsApp:
07502 333238
For data protection purposes, 4D Cricket is responsible for the personal information described in this Privacy Policy.
2. Personal information we collect
Depending on how you use our website or services, we may collect information including:
• Your name
• Email address
• Telephone number
• Billing address
• Delivery address
• Order and purchase information
• Information relating to returns, repairs or customer service enquiries
• Club, teamwear or custom-order information that you provide to us
• Payment confirmation and transaction information
• Communications you send to us by email, website forms, telephone, WhatsApp or other channels
• Information about how you use our website, including browser, device, IP address and website activity
• Cookie and similar technology information where applicable
We do not normally receive or store your full payment card details. Payments are processed through the payment services made available through Shopify and other authorised payment providers.
3. How we collect your information
We may collect personal information:
• Directly from you when you place an order
• When you contact us about a product, repair or teamwear enquiry
• When you complete a form on our website
• When you contact us by email, telephone or WhatsApp
• Automatically when you browse our website, through cookies and similar technologies
• From service providers involved in processing orders, payments, website services or deliveries
4. How we use your information
We may use your personal information to:
• Process and fulfil orders
• Take and administer payments
• Arrange delivery
• Provide cricket bat repair services
• Respond to custom teamwear enquiries and orders
• Handle returns, refunds, warranty enquiries and repair guarantees
• Communicate with you about your order or enquiry
• Provide customer support
• Detect and prevent fraud or misuse of our services
• Maintain business, accounting and tax records
• Operate, maintain and improve our website
• Understand how customers use our website
• Send marketing communications where we have an appropriate legal basis to do so
• Meet our legal and regulatory obligations
5. Our legal bases for using personal information
Under applicable data protection law, we must have a lawful basis for processing personal information.
Depending on the circumstances, we may process your information because:
Contract
Processing is necessary to provide products or services that you have ordered or requested, including payments, fulfilment, delivery, repairs and customer service.
Legal obligation
We may need to retain and use certain information to comply with tax, accounting, consumer protection or other legal obligations.
Legitimate interests
We may use information where necessary for the legitimate operation of 4D Cricket, including preventing fraud, providing customer support, improving our services and protecting our business, provided those interests are not overridden by your rights.
Consent
Where required, we may rely on your consent for activities such as certain marketing communications or non-essential cookies. You can withdraw your consent at any time.
6. Who we share information with
We may share personal information with third parties where necessary to operate our business, including:
• Shopify, which provides our ecommerce platform
• Payment processors and payment service providers
• Delivery and courier providers, including services such as Parcelforce and Royal Mail
• Website, hosting, analytics and technology service providers
• Professional advisers such as accountants where necessary
• Government, regulatory, law-enforcement or tax authorities where legally required
We only share information where reasonably necessary for the relevant purpose.
Third-party providers may process information under their own privacy policies and legal obligations.
7. International data transfers
Some of the technology and service providers used by 4D Cricket may process personal information outside the United Kingdom or European Economic Area.
Where personal information is transferred internationally, appropriate safeguards will be used where required under applicable data protection law.
8. How long we keep your information
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected.
Order, transaction and accounting information may be retained for longer where required to comply with tax, accounting and other legal obligations.
Customer service, repair, warranty and enquiry information will be retained only for as long as reasonably necessary to deal with the relevant matter and maintain appropriate business records.
9. Marketing
We may send marketing communications where you have requested them or where we otherwise have a lawful basis to do so.
You can unsubscribe from email marketing at any time by using the unsubscribe link contained in the email or by contacting us at:
lewis@4dcricket.co.uk
Unsubscribing from marketing does not prevent us from sending necessary transactional communications relating to an order or service.
10. Cookies and website technologies
Our website uses cookies and similar technologies to provide website functionality and may also use them for analytics, preferences, security and marketing.
Shopify also uses cookies and similar technologies as part of operating the ecommerce platform.
Where consent is required for non-essential cookies, you can manage your choices using the privacy or cookie controls provided on our website.
You can also control cookies through your browser settings, although disabling certain cookies may affect website functionality.
11. Security
We take reasonable organisational and technical measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.
However, no method of transmitting or storing information online can be guaranteed to be completely secure.
12. Your data protection rights
Depending on where you live and the applicable law, you may have rights including:
• The right to request access to personal information we hold about you
• The right to ask us to correct inaccurate information
• The right to request deletion of your information in certain circumstances
• The right to restrict processing in certain circumstances
• The right to object to certain processing
• The right to data portability where applicable
• The right to withdraw consent where we rely on consent
To exercise any of these rights, contact:
lewis@4dcricket.co.uk
We may need to confirm your identity before completing a request.
13. Complaints
If you have a concern about how we use your personal information, please contact us first so that we can try to resolve it.
You also have the right to complain to the UK Information Commissioner's Office (ICO) or, where applicable, another data protection authority with jurisdiction over your personal information.
14. Third-party websites
Our website may contain links to websites or services operated by third parties.
We are not responsible for the privacy practices of third-party websites. You should review their privacy information before providing personal information to them.
15. Changes to this Privacy Policy
We may update this Privacy Policy when our business, website, service providers or legal obligations change.
The latest version will be published on this page and the “Last updated” date will be amended accordingly.
16. Contact us
For questions about this Privacy Policy or how 4D Cricket handles personal information, contact:
4D Cricket
Lewis Ford
Email:
lewis@4dcricket.co.uk
Phone / WhatsApp:
07502 333238